Steven A. Menges


A 25-year practitioner and builder of successful marketing, product, and Sales development efforts at Fortune 500, start-up, and mid-stage organizations, Mr. Menges is known as a visionary and motivational hands-on manager and mentor. Steven’s consistent record of delivering goal-exceeding growth and retention rates for B2B and B2C organizations was during both down and up markets.

A strategic, versatile executive who has worn many hats while helping build two successful start-up organizations in the managed service provider (MSP) sector, Mr. Menges has also helped position several organizations toward their exit strategy of being acquired.   Steven used his Sales and channel experience to help position and grow stalled direct and channel reseller-based brands and product lines domestically and worldwide.  Having acted as a CMO, VP of Product Marketing, Head of Content & Field Marketing, VP of Buyer's Journeys and Director of Product Management, (with stints as a Sales Manager, Project Manager and an agency-side VP), Steven has a unique big picture understanding of how companies work and how marketing best interacts with all its stakeholders.

An admirer and advocate of Peter Drucker's teachings, Steven is an expert at deeply understanding the customer's thought process and developing low-cost, high impact programs to drive the most efficient prospect progressions through the B2B buyer's journey while fostering long-term customer loyalty.

The Business-to-Business Marketing Maturity Model was developed by Steven A. Menges and David K. Liff from a concept conceived of by Steven.   Passionate about the professional discipline of marketing (especially B2B marketing), he and Mr. Liff actively participate in and support academic and professional development of current and future marketeers.  

Mr. Menges earned an MBA from the Katz Graduate School of Business at the University of Pittsburgh and is currently an Adjunct Marketing and Capstone/thesis professor for NYU's M.S. in Management and Systems and M.S. in Integrated Marketing master’s degree programs. Steven and co-founder David Liff started working together in 2002 and have run the B2B³ agency since 2012.

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